Archive for March, 2007

Eisner Launches Web Video Company Vuguru

March 29, 2007

Former Disney CEO Michael Eisner has announced his next endeavor – Vuguru, a new independent studio for the production and distribution of online video content – writes CNET.

Vuguru aims to focus on “high-quality, story-driven content for the internet” on par with professional television and cinema productions, according to a statement from the new company.

Vuguru’s inaugural series, a mystery drama called Prom Queen, will release 80 90-second “episodes” geared toward a tech-savvy teen audience. The series will be available on the production’s website, through series sponsor Elle Girl’s website and on Veoh Networks.

Eisner sits on Veoh’s board of directors. Despite that close connection, Vuguru has said that Prom Queen will also be available on YouTube.



Jeep: Come Play with Our Brand

March 27, 2007

The latest company to invite user participation in its advertising efforts is Jeep, which launched a series of efforts seeking to increase consumer engagement, according to AdAge.

The effort, which will support the new Patriot SUV, will include print and online components. Online, the site will feature a “choose your own adventure” game. Players navigate their way through the film “The Way Beyond Trail” and make decisions, some of which will lead them to dead-ends. Visitors are then encouraged to build a list of their real friends who can come in and provide an exit from that predicament.


Google Begins TV Ad Tests

March 24, 2007

Google has begun a test of buying and reselling television commercials, according to reports from the Wall Street Journal, reports Search Engine Land.
The tests are apparently taking place in Concord, California and mimic the system Google put into place when it began selling print ad space. It buys time from the television station and then resells the spot time to one of its advertisers. That spot then appears within ordinary commercial breaks and appears no different to the viewer from any other commercial.

Advertisers secure their ad space through an auction system, but one that’s overseen by people and not an automated system, since it’s still early in the test period.

This test phase is the first time that Google’s entry into the TV ad market has gone beyond statements of intent or in-house experimentation. Google has partnered with cable provider Astound Broadband for the test.

Google Begins TV Ad Tests


March 16, 2007

iBar is a system for the interactive design of any bar-counter. Integrated video-projectors can project any content on the milky bar-surface. The intelligent tracking system of iBar detects all objects touching the surface. This input is used to let the projected content interact dynamically with the movements on the counter. Objects can be illuminated at their position or virtual objects can be “touched” with the fingers.

Camille Utterback

March 5, 2007

Camille Utterback is a pioneering artist and programmer in the field of interactive installation.

“By refiguring the possibilities for interaction with digital media, I question and explore the space between the symbolic and the corporeal; between the virtual and the real. By creating poetic relationships between these spaces I hope to engage people both emotionally and viscerally.”


March 3, 2007

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