Archive for May, 2007

Vloggers Enlisted for DotComedy

May 31, 2007

NBC will tap the talents of a series of vloggers for their DotComedy website, reports MediaWeek.

The original comedy content is meant to complement classic TV clips making up most of the site’s offerings. NBC hopes new video blogs will provide a stronger incentive for people to return to the site.

Three new video blog series will appear on DotComedy. These include The Remote Controller, Sean Crispo Will Teach U Vlogging and Ask Anything With Beth & Val, featuring two attractive women in a Q&A-style show.

Nielsen Launches Online Video Measurement Unit

May 24, 2007

Nielsen/NetRatings has created a new division to measure the viewership of online video, reports MediaPost.

Dubbed VideoCensus, the new service will use both panel and census approaches to gauge who is viewing online video and where. It will also rely on Nielsen’s desktop meter and content tagging technologies to create accurate measures. Publishers will embed Nielsen code to their platforms for exact reporting.

The embedded tracking code will enable tracking of videos wherever they are shown. VideoEgg is currently using VideoCensus for reporting on views across their network.

Broadband video is going utilitarian

May 22, 2007

“How-to” videos are popping up on the Web, giving everyone – from new mothers to fashionistas – a little life help, according to NewTeeVee.

Newbaby.com, an advice site for mothers, was developed after co-founder and parenting guru Maria Bailey discovered 43 percent of moms would watch videos providing expert advice and solutions. Harvard Pilgrim’s Child Health Guide hosts videos on what to do when children get sick, and lifestyle site chic.tv hired former America’s Next Top Model contestant Melrose to deliver clothing tips.

Adobe’s New Flash Video Player is Cool Advertising Platform

May 21, 2007

Adobe’s Flash Video has huge penetration. Its brower-based application is nearly everywhere. So, why is Adobe launching a new player this summer? Earlier today, Beet.TV caught up with Adobe’s Craig Barberich at the Streaming Media East conference in New York.

Craig gave a demo and it’s pretty impressive. Unlike the Flash Video that we know, which streams to a browser, the new player is an elegant desktop application. From the player you can watch streaming video or you can download files to be saved.

The whole advertising scenario is fascinating. Unlike the current state of Flash, where publishers insert a pre-post or post roll ad into the stream, the new player allows video advertising to be inserted into the downloaded show.

iAmplify, audio & video to amplify your life

May 18, 2007

iAmplify, a site serving just such “how-to” and advice videos, recently scored $6 million in venture funding. With topics ranging from parenting to weight loss, the site also enlists celebrities Marilu Henner and Marianne Williamson to deliver practical tips.

iAmplify

PC Hasn’t Yet Outdone Television

May 16, 2007

As broadband Internet moves in on traditional entertainment options, statistics show it still may not be enough to trump America’s decades-long love affair with TV, according to Popular Mechanics’ Glenn Derene.

The adoption rate of the television eclipsed that of the PC within its first decade. Though two-thirds of American households have some form of PC over a span of thirty years, televisions were in 70 percent of U.S. homes within ten years. Today, they hold fast to a 98 percent adoption rate.

Finally, DVD players also outpaced the PC in adoption statistics, having invaded 82 percent of households in nine years.

A major reason for TV’s dominance is the maintenance involved in owning a PC. Constant updates are necessary to keep the system running properly, and models grow obsolete more quickly than televisions, forcing owners to buy software or a new system altogether. TVs are relatively low-maintenance: a TV bought in 1975 can still pick up channels.

PC Hasn’t Yet Outdone Television

Studios Wince at Rising Programming Costs

May 14, 2007

With TV production costs rising annually, studios are having trouble keeping apace, reports The Financial Times.

A typical one-hour drama cost $1 million in the early ’90s. Today, one will set studios back $2.7 million.

Studios must make programming as compelling as possible to retain the attention of 18-34 year-olds with a host of entertainment options, such online video, video games and cable networks with better content, like HBO.

Another issue is regulation. In the mid-’90s, the FCC repealed longstanding laws that prevented networks from owning and producing their own programming. With the regulation lifted, networks try to keep everything under one roof.

And TV’s biggest source of revenue, advertising, is losing luster as audiences diversify and viewers “TiVo” ads. To combat this, some networks are creating sub-labels to build more creative work on smaller budgets.

Studios Wince at Rising Programming Cost

WPP Puts a Stake in VideoEgg

May 12, 2007

WPP Group has just invested an undisclosed amount in San Francisco-based VideoEgg, a video ad network for user-generated media.

This is the most recent of a number of investments WPP has made in the emerging media community over the course of the last year, according to Adweek. Other companies now partially held by WPP include Spot Runner, Wild Tangent, JumpTap and Visible Technologies, a consumer-generated content tracker.

CEO Mark Read of WPP Digital shed some light on the firm’s interest in social networking and consumer-generated media. “Our clients want to understand how to use online communities to build brands and communicate with consumers, particularly younger consumers, who are spending time in these communities,” he explained.

VideoEgg is an online video ad-serving site with one major difference from other models: instead of pre-roll ads, it issues invitations at the end of videos that bring users to the advertiser’s webpage if clicked. Its network contains over 60 sites, including Bebo.

‘PumpTop TV’ Speeding to a City Near You

May 7, 2007

Westinghouse Digital Electronics and AdtekMedia Inc. have partnered to speed the national expansion of “PumpTop TV,” AdtekMedia’s digital media network that consists of television screens installed atop gas station pumps.
Westinghouse Digital will build and install display systems for fuel pumps in thousands of gas stations in each of the sixty largest U.S. markets. The screens will be serviced by AdtekMedia’s narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles.

The result will be one of the largest out-of-home digital media networks in the U.S., reaching more than 100 million drivers each month, according to the companies (pdf).

PumpTop TV runs a five-minute program of news, sports, entertainment, weather and traffic interspersed with advertising, complete with both audio and video. The system includes dual screens (on both sides of the pump), 19 inches wide, with high resolution displays.