Archive for August, 2007

Heavy Launches Publisher Network for Videos

August 30, 2007

Two weeks before YouTube, video sharing site Heavy has debuted its own ad network, allowing publishers to monetize videos, reports ClickZ.
Heavy’s new Husky Network puts a skin around the videos, regardless of where they appear. That allows participating publishers to earn money on showing videos regardless of the source, be it YouTube, Google or any other service.

The ads appear as banners surrounding the video, which plays in the middle of the screen.

New Line Cinema is the first advertiser to join the Husky Network. The studio will be promoting two upcoming releases: the comedy Mr. Woodcock, and action flick Shoot ‘Em Up.

Heavy is splitting the ad revenue, which is based on a CPM model, 50/50 with publishers displaying the ad/video.

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Streaming Perspective

August 29, 2007

Keynote Streaming Perspective® measures the quality and reliability of streaming media the way your users experience it. With operational monitoring, performance trending, and competitive benchmarking, Streaming Perspective gives you reliable performance data you need to deliver an excellent user experience every time. From connect time to rebuffer events, Streaming Perspective provides the true picture of your audio and video stream delivery. It gives you the insight you need for infrastructure planning, and provides the most effective early warning system to help you resolve performance and availability issues in real time.

Powered by Keynote’s global test and measurement network, Streaming Perspective provides a comprehensive view of stream performance. With geographically diverse measurement agents that use the latest media players, Streaming Perspective gives you the industry’s most accurate and representative measurements. Keynote’s streaming quality metric — StreamQ™ — has become the industry standard for measuring the true user experience.

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Web TV as an extension of traditional TV, a prelude to interactive television

August 28, 2007

For the first time in Belgium and probably in Europe, an advertiser makes the promotion of its Web TV via a traditional media (TV, radio). This first one has been produced for Literie Prestige, with TV and radio ads broadcasted on the RTBf stations since this Sunday.

In partnership with the RMB (advertising sales house for the television and radio : RTBf, MCM, Nickelodeon, …), Ebuco produces this new type of Web TV. The concept is really interesting in the sense that it allows the advertiser to provide a complete and attractive information on its products beyond the 30-second TV commercial.

Visitors of this web TV can directly interact with the content and the advertiser via lots of features : post videos produced on their blog, share the content with friends, full-screen view, contact directly the advertiser.

YouTube fans rant, threaten to leave over new ads

August 27, 2007

A number of YouTube users have spoken out with their frustration and disappointment over the ads now appearing on their videos. Most users responding to a YouTube blog post asking for feedback gave the idea a resounding thumbs down.

Some respondents have voiced their opinions in the comments on the blog post announcing the appearance of the ads. One person made a video wherein he shared his opinion.

Reasons cited by those against the ads range from a lack of creativity to the loss of control the uploaders now have. At least a few people did point out that YouTube hosts their videos for free but it still has to pay for the server space, so ads aren’t all that bad.

Apple’s Color

August 24, 2007

One of the biggest announcements during Apple’s NAB 2007 Final Cut Studio 2 (FCS 2) presentation was Color, a very professional and high-end color grader and finisher that blows Final Cut Pro’s (FCP) 3-Way Color Corrector out of the water. With flexible and powerful primary and secondary color grading tools, plus effects, 4:4:4 rendering with 32-bit float support and more, all bundled with FCS 2.

The easiest workflow is to do your editing in FCP 6, then highlight specific clips with an In and Out point, then go to File, Send To and select Color. The clip will open in Color and you can start your work.

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Vogue to Launch Broadband Channel

August 23, 2007

ShopVogue.TV hosts fashion world coverage as well as original programming from the iconic magazine title. Vogue is hoping to tap into the new taste for all things fashion-related, from TV shows to movies.The sites also sports links to products that appear in the print magazine’s advertising. Advertisers will be sorted by product and category to help consumers find them easily.

The site does not have any e-commerce functionality of its own but just points people to the advertiser’s site.

Advertisers will also be able to sponsor the original videos being produced. Nordstrom, for instance, is sponsoring an interview with rock star Gwen Stefani that gives the viewer the ability to click through to the retailer’s site.

Streaming Flash Video Will Go HD, Says Adobe

August 22, 2007

Streaming video will get a little sharper and a little richer soon, as Adobe announced today that the next release version of its Flash Player 9 will support the H.264 standard.

Codenamed “Moviestar,” the update will also support High Efficiency AAC (HE-AAC) audio, hardware acceleration, and multi-core enhanced full-screen video. While the final release version of the player won’t be available until the fall, a beta version of the update is currently downloadable from Adobe Labs.

This improvement will let video creators shooting in HD bring that footage directly to the Web, without converting their work to standard definition video. As the latest version of Adobe Premiere Pro and After Effects support H.264 encoding, Adobe is now offering a complete workflow for online HD.

Currently, over 98 percent of Internet-connected computers support Flash, so there won’t be a problem with users not having the software to view the H.264 Flash video. Viewers who don’t upgrade on their own will simply be prompted to upgrade their software the first time they attempt to view video made with the H.264 codec.

An Adobe representative couldn’t comment on the bit rate of streaming H.264 Flash, since the rate depends on the resolution of the particular clip. So the bandwidth required to play the higher-resolution video remains to be seen. Viewers will need to have a newer computer to get the full benefits of the H.264-supported Flash Player, though: Adobe suggests that viewers have a 3.0-GHz Windows computer or a 2.0-GHz Macintosh computer to view 720p or 1080p hi-def content.

Likewise, the Adobe representative couldn’t comment on how much greater video quality the average user would see with the new Flash Player, since that will depend on how the material is encocded. While the rep thought people would notice the difference in quality, he couldn’t say by how much.

It will be interesting to see how H.264 support broadens high-definition video on the Web. For example, YouTube has already encoded all of its files into streaming H.264 MOV files for Apple TV and iPhone playback. Those same files will play on the new Flash Player, although YouTube hasn’t announced if it will broadly distribute them.

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Online Video Quality Impacts Audience Retention

August 17, 2007

The consequences for a website where video content underperforms include loss in goodwill and return visitors and potential advertising revenues, according to an Akamai Technologies study conducted by JupiterResearch, MarketingCharts reports.

The Akamai study explores two elements of online video’s future success: consumer preferences around video consumption and consumer reaction to low-quality viewing experiences.

Some findings from the study:

  • 46 percent of online consumers watch online video monthly or more frequently.
  • 43 percent of online consumers who connect to the internet by broadband watch online video at least once per week.
  • 80 percent of online video users accept the presence of advertising as a trade-off for providing free online video content.

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  • Online video that is interrupted for buffering purposes and playback that is slow to begin are the greatest sources of frustration.

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  • 60 percent of frequent online video users (i.e., those who watch online videos at least once per week), are less likely to return to a site for video content if the viewing experience is poor, and close to half would seek their video content from a competing website.
  • More than a quarter of those users said they would be less likely to visit a poorly performing website again for any reason; they also said they would have a more negative overall perception of a site with poorly performing video content.

Veoh Announces New TV/Internet Fusion Product

August 16, 2007

Veoh has launched a new service that could compete directly against companies like Joost, reports TechCrunch.

VeohTV works like a video search engine, but within a separate browser-like interface. Unlike Joost, it does not solely house content from media partners, but instead allows users to find video from anywhere on the Internet to play back in the VeohTV interface. Pulling video into the Veoh viewer does not impact ads that have been placed in videos on the sites they were originally published on.

The system seems to follow the logic that where content originally appears is inconsequential to the viewer; it’s where they can access it that matters. How that turns into monetization for Veoh isn’t immediately apparent, but that issue has presumably been addressed.

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First Web-reality show: The Next Internet Millionaire

August 14, 2007

This August 15, the Web TV will cross a step moreover. After TV-reality here comes Web-reality. The show, which is entitled The Next Internet Millionaire, was imagined by Joel Comm, author of the books “Making Money with AdSense”, “Advantageous Websites Fast! ” and in addition author of the blog Make Money Online.

There is no doubt that you will have included/understood the orientation of the new Web TV show 12 candidates (6 men and 6 women) come from the United States, of Canada, of the United Kingdom and Costa Rica will clash and be eliminated with the liking from meetings from formation on the manner of quickly generating million dollars via the Web-business.

My interest for this project is not so relative at its contents but rather concerning the way the authors will integrate the features from Web 2.0. Successes of this project depends on it.

There are indeed many ways of making this program interactive and attractive: the vote of the candidates, the mode of diffusion, the choice of the tests which the candidates must carry out,… Are the authors ready has to let the community interact on the evolution of the program. If not it will be only one simple reality TV show moreover, as we saw hundreds of them since many years. Tomorrow we will see whether the bet is successful.