Archive for September, 2007

The Making of YouTube

September 26, 2007

YouTube just released video clips documenting their early days — from founder Chad Hurley brainstorming on a whiteboard to the move into their first office. This is an inside peek into a piece of online video history.

Google predicts TV revivial, if…

September 18, 2007

Broadcasters take heart. What you thought was your biggest enemy may turn out to be the first step toward a brighter future, writes Kate Bulkley. According to Google’s head of technology, Vincent Dureau, audience fragmentation is good for advertising on TV, at least in the long term.

Fragmenting audiences are not necessarily a bad thing for broadcasters if they start catching up with more sophisticated online measurement techniques. “TV is a closed network today controlled by gatekeepers,” said Dureau. “But with TV over IP this business is becoming open.”

Dureau, who was keynoting a panel in the Forum on ‘New Channels and Trusted Broadcast Brands: Working Together or Keeping Apart?’ admitted that traditional broadcasting is going through “a major transition and there will be pain in that transition” but that broadcasters have a real asset in their libraries of content and real potential if they can measure their audiences better. “Until broadcasters can measure audiences more effectively it will be hard to justify the CPMs that broadcasters are charging,” said Dureau.

Google “brings a new source of revenue to content wherever it is, one click at a time and that model will apply to TV as well,” Dureau said. Google dominates search advertising and recently added the ability to puts transparent ads directly on its YouTube clips.

Chris Cramer, former MD CNN International, agreed that there is “collective hysteria” among broadcasters on the subject of audience fragmentation. “We all need to calm down and realise that audience fragmentation won’t be the death of us.”

Cramer praised the internet for re-kindling “watercooler moments” citing the recent ‘Battle of Kruger’ YouTube video about a water buffalo struggling to survive multiple attacks from multiple wildlife. “Google may be doing a better job now than some broadcast executives,” he quipped.

Producers Partner with MySpace for Quarterlife Series

September 14, 2007

Veteran entertainment producers Marshall Herskovitz and Edward Zwick have partnered with MySpace to distribute the new series Quarterlife, reports The New York Times.The producing team originally pegged Quarterlife, a show about a group of 20-somethings trying to figure their lives out, as a TV series. But network red tape pushed the pair to produce it as an online original, eventually partnering with MySpace to have the show appear on MySpaceTV, where it debuts November 11th.

The series will also have its own website at quarterlife.com, where episodes will appear the day after they debut. Herskovitz and Zwick plan to use the site to create a social network of sorts, where young people can seek jobs and foster professional connections with others. Visitors will also be able to comment on the show and possibly influence future story lines.

MySpace will share a portion of the ad revenue from the show with the producers. Herskovitz and Marshall are also exploring product placement opportunities to finance production, the most expensive ever for a web-only show.

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New Web TV for BTH

September 12, 2007

A new web TV produced in partnership with RMB Mediastore. We handled the shooting, post production and Web TV implementation. Btw, the first ever company who started with a Web TV project and then use traditional medias (TV, radio) to promote it. Check it out here.

For Joost Users, DNAStream May Look a Little Familiar

September 11, 2007

DNAStream, a neo-TV contender that is similar to Joost in style, boasts with two major differences: no downloads, and little apparent advertising.DNA Stream’s “mutant television” model explains itself as “video that corresponds to your DNA.” In less elaborate terms, it keeps track of the videos and shows a user likes in order to serve more relevant material. The application is web-based, so unlike Joost, it requires no software download.

Michael Arrington of TechCrunch suggests Joost may want to “find a quiet way to eventually shut [DNAStream] down.” The site, of Spanish origin, received positive feedback from the blogosphere, including sites like Mashable and Go2Web2.

Joost is still in beta but has generated the interest of numerous ad sponsors and TV networks, including VH1, which premiered the network show I Hate My 30s on the online network. One of the biggest critiques of its business model is that it requires a data-heavy download of its users.

However, the growing dependency of new technology on high-speed internet may also become a concern in the near future.

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US Mags Love Online Video, but ‘Web 2.0’ Remains a Perceived Trend

September 10, 2007

The top 50 magazines have doubled use of video on their websites in ’07, but remain slow to adopt other “web 2.0” features.

Video use jumped from 34 percent in 2006 to 60 percent in 2007, according to a new study from Bivings. And mobile technology jumped from 14 percent last year to 34 percent this year.

Other features aren’t catching on as quickly. The use of reporter blogs rose to 58 percent, from 40 percent last year. And requiring readers to register for certain types of content rose four percent to 42 percent this year.

Bivings says magazines are trailing behind newspapers’ adoption of web 2.0. Interestingly enough, another recent study found that magazines are at the cutting-edge in capturing a whole new potential audience online.

Hollywood Ending

September 9, 2007

Don’t miss Hollywood Ending tonight on La Deux – 20:20

A great comedy from Woody Allen.

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Yellow Book to Roll Out Video Inventory

September 7, 2007

Yellow Book has introduced a video component to its business listing directory, reports The New York Post.

The video option can be used by small businesses looking to create an enhanced presence on Yellow Book site. Tests have been running for a few weeks on yellowbook.com in markets across the country.

Yellow Book says it has not developed a model for charging for video-enhanced listings and probably will not until after the testing phase is complete. A company spokesperson says the videos will likely become a regular option for businesses to choose from.

Hulu

September 5, 2007

After months of speculation, hype and news, the portal in development by News Corp. and NBC finally has a name, reports Advertising Age.

The site will be called Hulu.com, which executives say they chose because it sounded fun and rhymed with itself.

Hulu will be stocked with movies, TV episodes and more from the two media companies and their partners.

The site is an effort to regain control of the online video world from consumers. It’s also an easy way to monetize content through advertising.

Despite finally earning a name, Hulu is not expected to appear in any public form until September. The inquisitive may request beta access, which may begin in October.

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H.264 HD Video Demo

September 3, 2007

The Flash Player team did an amazing job integrating the H.264 playback into the latest Flash Player. This demo plays a H.264 based mov file with no additional video conversion required – you can use the standard NetConnection and NetStream objects. Make sure you have the latest Flash Player Beta installed and click on the full screen button.

Watch the 720p video.
Download the latest Flash Player Beta