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Eisner Launches Web Video Company Vuguru

March 29, 2007

Former Disney CEO Michael Eisner has announced his next endeavor – Vuguru, a new independent studio for the production and distribution of online video content – writes CNET.

Vuguru aims to focus on “high-quality, story-driven content for the internet” on par with professional television and cinema productions, according to a statement from the new company.

Vuguru’s inaugural series, a mystery drama called Prom Queen, will release 80 90-second “episodes” geared toward a tech-savvy teen audience. The series will be available on the production’s website, through series sponsor Elle Girl’s website and on Veoh Networks.

Eisner sits on Veoh’s board of directors. Despite that close connection, Vuguru has said that Prom Queen will also be available on YouTube.