Archive for the ‘Web TV catalogue’ Category

Study: Product Reviews More Effective with Video

June 7, 2007

A new study by ExpoTV, a web startup that invites users to submit video reviews on products, finds roughly one out of three web users find product reviews have more impact when accompanied by video content, reports DMNews.

The study polled 300 broadband users by asking them what their ideal product-research method would be. 36 percent chose the video-review as their ideal scenario.